The Benefits of Designing Websites with a Content-First Approach

Using real content for design

When you create a website, the first thing that you think of is how to draw visitors to your site. Most of the time, designers focus on the design and the technicalities and leave anything related to content in the last phase. To state the obvious, businesses need websites so potential customers to find information on their products and services. Thus, relegating content to the background should not be how things are done – a website should ideally be designed around the content, not the other way around.

The Content-First Strategy

The “content-first” concept doesn’t mean you sit down and work on the website only after your client has finished producing all the necessary content. Rather, it means prioritizing the site’s content over and above any of the other factors involved in the process. So, instead of drawing up a dummy or layout filled with placeholder images or the ever famous “lorem ipsum” (or filler content), using real content is ideal. It doesn’t matter if the content is just a rough draft; just as long as it’s real content that will be a good guideline for the site’s flow and design. Adopting this strategy will help both the designer and the client make better decisions that will ultimately lead to the achievement of the website’s (and the business’s) goals.

Historically, the majority of clients have expected their web designer to work on the design first and then put content in the final phase, and while that can be done, it’s not going to be the smoothest process. The following points highlight the benefits of adopting a Content-First strategy.

1) Content is king. No matter how beautifully designed a website is, if the content is of mediocre quality, the website won’t make waves online. With a Content-First strategy, more focus will be given on content; thus, it will be easier to come up with relevant and high quality articles, blog pots, etc.

 2) A Content-First strategy saves time. A Content-First strategy is equivalent to efficiency. In other words, the website will be finished on time. Because you prioritized content first, gathering the assets from the client and determining their value to the site will be easier, especially if optimization is also a priority. Less time will be spent on design iteration because the designer and their client have already discussed major factors while working on the content. Additionally, it will be easier to deliver design mockups that conform to the vision or goals of the project.

3) Since the Content-First strategy saves time, the client also saves on both administrative and development costs. Knowing the content up front helps prevent change-orders towards the end, which always increase costs.

4) Communicating with the target audience will be easier because content is the central focus. This means more clarity in emphasizing the functions and goals of the website. Visitors are there for the content, sure, the design has to be great, but dazzling them with the design or style and other “special effects” will often drive the attention away from the content.

5) Great content helps build a good online reputation. Branding is more than just a logo, your content is a just as important part of your brand. A good reputation also means credibility and influence, which also translates to more visitors and more returning customers. Thus, with high quality and relevant content, your business’s website will be trusted by many.

6) Work will follow a more consistent flow. Who doesn’t want a project to go smoother and be turned around more quickly? It’s a win-win!

7) Lastly, when you work with a Content-First strategy, you also prioritize the audience (aside from the product or the business) because you focus on what they need and want. Remember, people go to websites to find content that matters – make sure yours is a valuable as possible.

So, if you’re ready to use the Content-First strategy, you have a few main options. You can write the content yourself and provide it to your design team, you can hire a professional copywriter, or, if you’re working with a full service agency (hey that’s us!!!), they will often offer professional copywriting and/or content strategy services. If they do, they should have someone on staff dedicated to doing just that. Regardless of the path you choose, make sure you are working with someone who’s great at writing, editing, and most importantly: understanding your business and your customers. Oh, and don’t worry about getting it 100% before development – you can cross the t’s and dot the i’s later via your CMS.

To make sure that things work out as they should, we often spend a lot of time with our clients to help map out and and explain the process with them. By clearly defining all everything that needs to be done, and getting the main content done first, the web design and development process will be far more productive and harmonious.

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Over 50% of all E-Commerce Traffic is on Mobile Devices. Make Sure Responsive Your Site is Responsive!

Responsive E-commerce

The success of an e-commerce website depends greatly on how it satisfies online shoppers. As such and as always, customers’ needs should be the number one priority. Nowadays, the majority of online shoppers prefer websites that they can easily access and use through their mobile phones.

According to Shopify, more than 50% of all e-commerce traffic now comes from mobile devices (smart phones and tablets). What this means is that people – especially consumers – are relying more and more on mobile devices for their information and shopping needs.

The bottom line is that a website is going to make more sales if the site makes it easy for customers to find products, and checkout on a mobile device. If it’s not optimized for mobile, customers will undoubtedly get frustrated more times than not, and bail out without making a purchase. A website with a responsive design is one that offers shoppers optimal viewing experience. All the major elements of the site – content, business logic and features – are basically the same. The only difference is that the buttons, text size, and structure of grids, among others, are made adaptable to mobile devices. Websites like these can be accessed by any device, across different platforms. This will eliminate the need to create different websites for a variety of mobile devices.

More reasons why e-commerce websites should go responsive

Aside from the above mentioned facts, there are other reasons why turning responsive and designing an e-commerce website for the most optimal use are the way to go.

  • Almost all consumers have smartphones. And they all spend a lot of time on their devices, no matter where they are. They bring their smartphones with them wherever they go, anytime of the day. With a responsive e-commerce website, people can shop anytime, anywhere; whenever the urge to buy something hits them. For example, a working mom is on her way home from a tiring day in the office. As she nears the house, she remembers that she needed to buy some milk for tomorrow’s breakfast. Instead of going to the grocery store, she gets on her smartphone and looks for an e-commerce site selling and delivering milk. As soon as she finds one, she places her order and pays online. She goes straight home to rest and relax – and be with her family.
  • A Google survey completed in 2012 proves that a mobile-friendly e-commerce website encourages more people to buy. And that was 2012 – it’s 2014! Aside from converting visitors to buyers, a responsive website will also persuade consumers to keep returning to the site. Obviously, this will ultimately translate to more sales and increased productivity.
  • In relation to what was mentioned earlier, e-commerce websites will want to jump on the bandwagon and take advantage of the popularity of mobile devices over desktops. More and more people are using their smartphones and tablets for performing daily tasks. So, e-commerce websites should go with the flow and improve its consumer and commercial potential.

The most mobile-responsive e-commerce platform

For companies and online sellers looking for the best mobile-responsive e-commerce platform, the best option is to choose Shopify.

Founded in 2006, Shopify is a user-friendly platform for online shops. Retailers can easily run their own online store without worrying about things like technical skills and over-the-roof expenses. It is an all-in-one platform that retailers can use for practically anything they need in managing their business. It is perfect for building responsive e-commerce websites because it allows design customization and offers a fully-responsive checkout.

Shopify’s first store was its own, but now it has over 120,000 active online stores.

So, for an e-commerce website to fulfill its goal, the next best step to take is to go responsive to avoid leaving potential sales on the table.

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What is User Experience (UX) Design? Here’s an Overview.

I bet you’ve heard the terms “UX Design” and “User-Experience Design” thrown around quite regularly lately when it comes to websites, apps and more. Well, so have we, and that’s all good and fine (we’re huge proponents of good UX design), except for the part where most of the so-called “UX Designers” barely understand what it is, let alone actually specialize in it. So, here’s the rundown!

UX Design Definition and History Explained.

The term “user experience”, a.k.a. UX, was first used in the 1990s by Donald “Don” Norman, who was then the Vice President of Apple Computer’s Advanced Technology Group. Although it is defined in different ways, UX links the over-all experience of the user and the system (which can be a website, desktop software or a web application). Some simply describe UX as human-computer interaction. Others refer to it as the total experience of a user visiting a website.

The UXPA or User Experience Professionals Association, however, defines user experience as “Every aspect of the user’s interaction with a product, service, or company that make up the user’s perceptions of the whole. User experience design as a discipline is concerned with all the elements that together make up that interface, including layout, visual design, text, brand, sound, and interaction. UE works to coordinate these elements to allow for the best possible interaction by users”. Therefore, it is an important aspect of product development and customer satisfaction.

Valuable user experience design elements or disciplines

According to user design experience professional Peter Boersma, information architecture helps shape user experience for websites. Additionally, he views UX as an umbrella consisting of related disciplines. As such, he came up with a diagram (The T-model) that enumerated the elements or disciplines needed for efficient user experience design. Boersma’s illustration defined Interaction Design, Usability Engineering, and Computer Science, Information Architecture, Visual Design Marketing & Communications, Information Design, and Copywriting as the key disciplines needed in coming up with the ideal UX design.

If adjusted to today’s technology level, Boersma’s UX focus is summed up into the following core disciplines:

  • Content
  • Usability
  • Research
  • Interaction Design
  • Information Architecture
  • Visual Design

Therefore, to create a UX design that answers visitors’ needs, a user experience professional (labeled as “UX designer”) should deeply understand and know how to balance the above mentioned disciplines. A UX designer focuses on a website’s ease of use, efficiency, process (particularly for e-commerce sites), utility, content, accessibility, and even sub-systems & processes. Every aspect of a website should go “under the nose” of the UX designer.

The importance of user experience

When browsing through or visiting a website, users will want everything to work according to his expectations. We will want the pages to open as soon as the mouse clicks. We will want a visual experience that pleases the senses. We will want content that he can use or benefit from. We will want to find the information he needs without having to go through numerous steps. In short, we will want a pleasant experience.

Generally, a website with good user experience design will result to a high level of customer satisfaction. Thus, the site will get more views and visits. E-commerce websites offering the ideal user experience will enjoy more profit; customers will keep coming back to the site and buying its products/services. Even visitors who originally planned to just browse through the website will often end up purchasing the offerings.

The ideal user experience design varies for each website. There is no such thing as “one size fits all” in UX design. Everything will depend on the website, what it needs and what it intends to achieve. The ideal user experience design should be tailored or patterned to the site’s values, goals and products.

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One of the best Ways to Google’s Heart? Fresh content!

If you haven’t been quite successful in getting Google to notice your website, cheer up because you’re not alone!

Ever since Google came out with new algorithms and introduced Hummingbird to the public, a lot of online marketers, web developers and website owners have shifted a major bulk of their attention to one element: content. Yes, content matters now more than ever if you want Google to be your best friend. Content still matters if you want to improve your website’s search engine ranking. Content matters a lot in search engine optimization.

What types of content?

You can publish blog posts, articles, infographics, tutorials, memes, vlogs (video blogs), podcasts; among others. When posting non-text content, such as infographics and videos, make sure to include a description or accompanying text with it. For instance, when your content is a video tutorial on how to knit, include its transcripts. You can also put a summary or short how-to. This way, people with slow Internet connection or those that don’t want to spend too much time watching your video will know what your content is all about.

Not just plain content but fresh content

What Google actually favors is not just plain content, but original and fresh content. Hummingbird is the type of bird that favors precision, and this is exactly what Google is looking for, too. This is something you can get only if your website is constantly updated with useful and informative content.

When we talk about fresh content, we talk about content that is up-to-date, useful and relevant. Content that matters. In other words, if you are to keep your website’s content fresh, you should frequently update it. The more frequent you update your content, the better for Google to find it. This is the reason why a webpage that was developed just two days ago will get a higher fresh content rating compared to one that was created some months ago. In other words, don’t allow your content to remain stagnant.

If you are to attract Google, the first thing that you should do is schedule a regular update for your content. It’s simple. All you need to do is decide how frequently you update your website. Some post every two days, while others do so every other day. It’s really all up to you. Although there’s no required number of posts or articles you should do, we advice that you should update at least once a week. You’ll have to do a little experiment and some web analytics to find out which one will work best for your website.

Share and promote them through social media and forums

And it helps a lot if you know how to share your fresh content through social media. So once you’re done publishing your blog, share or promote your article through Facebook, Twitter, Google+, Instagram, LinkedIn and / or Pinterest. If you want to go deep, share your content to online communities or forums. These portals should be related to your business, service or offered product. If your content and business is about flower arrangement, don’t share to online forums that talk about computers or motorcycles.

Social media and online communities will help generate buzz. If you decide to update again after two days, the buzz will continue and your online presence will stay active. If there’s a lull in your website’s action, there will also be a pause in its traffic.

Remember, however, to make your content unique and original. Otherwise, Google won’t consider even just looking at your site.

Are rewriting and rephrasing articles from other websites recommended?

Basically, rewriting and rephrasing the content of others is an unethical content marketing strategy. Your articles or blog posts will not be considered as fresh and original. However, there are some exceptions. If you’re writing tutorials and scientific content, rewriting and rephrasing are allowed. This is because these types of content are highly methodical. They’re too technical and its information can only come from a single source. This is where you should apply proper citation. Link or hyperlink the sources of your information. Images and videos should also be attributed to their owners.

Tip: If you’re hiring a freelance writer or ghostwriter, before publishing the content to your website, scan them first using Copyscape. This online tool checks your article or blog post for plagiarized content.

What to do?

There are three things that you need to teach yourself if you are to keep your content fresh and original. First is patience. You’ll need a lot of patience in planning out how you should do things. You probably won’t get your plans right the first time; but if you stay patient and keep trying, you’ll be greatly rewarded.

Next, you’ll need a good strategy. How do you plan to regularly update your website? How often will you post fresh, original and high quality content? Are you going to use social media to generate content feedback? Are you going to write all the content yourself or will you hire a ghostwriter? These are questions that will help you come up with the best strategy for regularly posting fresh content that matters.

Finally, you should exert the right amount of effort and perseverance if you want to win your way to Google’s heart. SEO is not – and never will be – an overnight success kind of thing. You’ll have to work hard to get what you want. Don’t give up if your content doesn’t get Google to like you the first time. Just go on and keep doing better. After all, when you keep trying, there’s no way for you to lose.

 

The most important thing to remember is that content will be your website’s best marketing strategy. Since search engine marketing and SEO begun, content was almost always the basis for ranking websites. But keep in mind to not just post a content because you need to update your website. Post only content that is relevant and original. Don’t copy-paste or simply rehash old articles. They don’t count as fresh and original. Just let your creative juices flow and you’ll never go wrong!

Photo courtesy of Tony Ruscoe.

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How to Write An RFP for a Website Design or Development Project

rfp

Website design or development projects come in many different sizes. Some are simple, and some are more complex. Regardless of what type of web design a client wants, it is important that the designer and the client agree on how to work towards fulfilling the requirements, needs and expectations of both parties.

This can be done by coming up with a good RFP or Request for Proposal for website design or development. The RFP contains all the information about what the client’s goals are. Thus, the RFP must be well conceptualized and well made in order to get the most accurate results. With a good RFP, you and your website designer will be able to come up with an agreement or proposal to make sure the website project is a success.

A Request for Proposal can be formal or informal. You don’t need a lawyer or an advanced knowledge & training in website development to make an RFP.

Most of the time, it is the client who prepares the RFP, although some designers also have forms that are given out to customers. Some of the basic information you can find in an RFP are font style, website format and deadlines for deliverables. The details indicated in the RFP are what will help a designer draw an estimate cost for the project.

There may not be a template or a permanent format for RFPs, but there are essential elements that each must possess. These elements will help your designer prepare a good web design RFP.

The most important elements in an RFP

  • An overview of your company is important. In the most concise manner, describe what your company is, what it does, how big the company is and even what the company’s mission and vision are.
  • An overview of what needs to be done to complete the project is likewise essential. Tell your designer – in definite terms – what you need, what you want for the website, how should it function, what features or webpages should be prominently displayed, etc. Use words that are easy to understand. Don’t be too technical.
  • Why are you looking for a web designer? Do you have a website that needs to be updated? Or are you in need of one (a new website created from scratch)? Or maybe you are not satisfied with the performance of your current website? Your objectives should be clear so that the designer will know what kind of results you want? Is the website for a new project or product? Or are you expanding your business?
  • The project details should be what it should be: detailed. The amount of information that you indicate will help the designer come up with a more accurate quote. For example, what are the technical requirements? Will you need a new domain name? How many pages and what type of layout do you want?
  • What are your usability requirements? You need to indicate this in the RFP as well.
  • In addition, it is essential to specify what you want from your website. What do you want it to do for your company? Which features and functionalities do you want to see on your website?
  • Information, like your company logo and the images you want on the website, are likewise important. If you already have your own logo, specify it in the RFP. If you want one made for you, be sure to specify it, too. Also, indicate if you will need web hosting, content and SEO services.
  • Do you have a specific deadline for the website design (first draft, second draft and final design)? Letting your designer know what your time frame is will allow them to work on their schedules, too. Let’s face it, you’re not the only one who needs their services. Additionally, if you have a flexible time frame, inform your designer as well.
  • If you want to get the results that you desire, you need to give your web designer a definite budget – or a budget range. Let them know how much you are willing to spend and if you can provide additional cash in case it is needed. Don’t be afraid to specify your exact budget on the RPF. An RPF is not an introductory or minute thing. It is what you need in order to find the best designer for your website design or development.
  • Know and specify who your target audience is as this will help your designer come up with a design that’s specifically made for them. Let the designer know whose attention you want to capture. Who do you want to see your website? Who do you envision visiting and using it a lot? Letting the designer know what you think your target audience will want to see can help them come up with an effective and efficient design that will satisfy your target audience’s needs and expectations.
  • To help your designer visualize what you want for your website, don’t just describe things in writing. Find a way to give them a “clearer picture” of your vision. You can do this by searching for designs that are similar to what you like. Then give your designer the links to these designs. Be sure to include notes or side comments so the designer will have an idea of which elements in the samples you really prefer.

Finally, do not forget to include your company’s contact details (email or snail mail address, telephone number, social media accounts, etc). Be sure to also indicate who the designer’s main point of contact will be. It can either be you or someone in the company who’s in-charge of marketing – or both.

It can also be very important for you and the web designer to sit down and talk. You should be given the chance to ask questions, while the designer should have the opportunity to present their plans for the website.  You should always ask the designer to show you samples of their work.

 

An RFP should be made to fit the specific needs of a website, so you have to work on it like it was your baby. Your RFP should be easy to understand and as accurate as possible. Be sure to include all the necessary details you want. By coming up with a concrete, brief but concise RFP, you’ll get the results you desire.

Photo courtesy of searchresultsmedia.

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What is Responsive Web Design? Check out our Video.

The majority of the websites we design today are “mobile responsive.” We’ve found that it can sometimes be difficult to explain responsive functionality to clients. Please see our video on what responsive design is, how it works and why it will benefit you. If you have any questions, or are interested in a responsive website? Contact us.

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Understanding Parallax Style Website Design and How it Works

Every time something new is introduced, like a word or title, people often misunderstand it. Parallax, for example, is not a new disease or some sort of medication. It’s a style used for designing websites and it’s not an entirely new idea. In fact, the parallax effect has been around for years. Since the 1980s, it has played a role in video gaming. Moreover, animators have been using the parallax effect since the 1940s.

Using parallax for designing websites, however, is a new concept.

What is Parallax?

Parallax is a word that means “alteration” in Greek (parallaxis). In web designing, its concept was derived from the effects created by 2D video games. These games had an illusion of depth as a result of the background image’s different movement speeds. So when gamers play, they see a background that looks really far away.

In website designing, parallax is used to create visual effects. The site’s background moves at a different speed; at a speed slower than the foreground. This is what produces stunning effects, which allow for more creative freedom, especially for websites that sell products, services and ideas.

In simpler terms, a parallax scrolling website design involves the changing or moving of background images on a site. So when someone scrolls through the website, the user has the illusion that he or she moves along with the website.

What are the Benefits of Parallax Scrolling?

Using the parallax concept and design opens up many opportunities for websites.

  • With the creativity and uniqueness of the site, more visitors will stay longer and browse through all the site’s page/s. Bounce rate decreases.
  • Website becomes more visually appealing and engaging. More and more users will become curious and will eventually check out what more the site can offer.
  • Because of dynamic, interactive viewing capacity, user experience becomes better and website credibility increases.
  • Parallax scrolling is creativity at its finest. Users and visitors will be more compelled to check out and go through the site’s content.
  • Parallax makes it easier to encourage call to action.
  • The “wow!” factor: Because of the quality of animation and illusion of depth, users and visitors will find the website more appealing.

How to Use Parallax for Designing Websites

Parallax scrolling can be used in website design through the following methods:

  • The Layer Method: Layering or using more than one layer for the background and foreground elements. The multiple background layers can be independently scrolled in two directions: vertical and horizontal. Once a game changes the positions of the layers, it creates a parallax effect.
  • The sprite method: Creating a single image by combining images in pseudo-layers of sprites (2D images).
  • The raster method: An image’s lines of pixels are composited and refreshed starting from the top, down to the bottom.
  • The repeating pattern or animation method: Individual tiles come out as “floating” over a background layer that repeats. This is done by animating the bitmaps of the individual tiles.

Most websites use these methods along with CSS3, jQuery, HTML5, JavaScript, and of course, graphics design to create the parallax effect.

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Whitespace: The Secret Ingredient to a Great Looking Website

google-whitespace

Having a website that looks good is important if you want to create a strong impact on the online community. Website designers know this. This should also be a primary concern of website owners. Therefore, it is essential to focus on elements that help make websites pleasing and user-friendly – elements like whitespace.

What is Whitespace?

Majority of website owners do not really know what a whitespace is. And if they do, they have no idea just how important it is for their website especially in terms of layout.

Whitespace is the space or portion between screen elements. In simpler terms, whitespace refers to that area where there is absence of text and/or graphics. This space is normally left untouched so that a webpage comes out smooth, organized and elegant. Often known as “negative space”, this portion does not necessarily have to be white – it can be colored or textured. As long as it is free of elements (whether text, images, or graphics – it doesn’t matter), it is a whitespace.

Why Does Whitespace Matter?

Website designers know that whitespace is the key to having a great and user-friendly website. Here are reasons why:

  1. Whitespace means better legibility and readability.

    Whitespace make websites easier on the eyes. In other words, it is more legible and more readable. While it is true that choosing the right font style, font size and color, text structure, and other similar elements, whitespace plays an important role because it determines the way the elements are arranged. For example, if the paragraphs are aligned, they will look more organized and, therefore, easier to read. If there are spaces in between paragraphs, the page will look lighter. If paragraphs are not separated by whitespace, they will look like tombstones. Anything that looks neat and is easy to digest is user-friendly.

    If whitespace is properly used, even if a website has a lot of text, the page won’t look too stuffed or crowded.

  2. Whitespace draws attention to the right element.

    A perfect example of this is Google’s homepage. It’s just one big white space with the word “Google” and the search box in the middle. The whitespace makes it easy for users to focus their attention towards the “search” function, which is what Google is primarily for.

  3. Whitespace delivers elegance in the simplest way.

    It’s true what many people say, simplicity is beauty especially when it comes to website design. And this is precisely what whitespace offers: simplicity that equates to beauty, to elegance and sophistication.

    Compare these two webpages: one has a large photo of a girl wearing red dress in the middle of the page. The words “Red for Valentine” are printed below the photo. The other page has the same photo, but it occupies the whole page. The same texts are used, but this time they are placed inside a box above the photo in big, bold letters. Which one looks cluttered? Which one appears simpler but more elegant? The first one, of course! That’s the magic that whitespace can do.

    A lot of expensive brands use whitespace in their ads and websites because it conveys balance, style and sophistication.

So, if you’re trying to build a website that creates waves, don’t be afraid to use whitespace. Embrace it. It might be your best weapon yet.

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The Importance of Posting a Video on Your Website for Good SEO

seo-video

Why do websites with videos perform better than those with static content?  Why are videos now considered valuable SEO tools? To find the answers to these questions, we need to understand why videos are preferred by more people.

Reason Number One: Interactive and Informative

A lot of people prefer to watch videos than just look at photos or read write ups. Videos are more interesting and fun. It’s like comparing the experience of actually watching a movie and hearing about it from someone else. Videos allow site visitors to actually see what you have to offer.

Many website developers also use videos to make their site more interactive. This helps draw a lot of attention and interest. You can use videos to introduce a new product or service, and ask visitors to share opinions about what they saw. This will generate some buzz about that particular product or service.

Reason Number Two: More Engaging Content

Videos are more engaging compared to static content. This is why people prefer to watch videos rather than read write ups. They find videos easier to relate to. They like watching more than simply reading something.

If your site’s content is engaging, it can sustain the interest of your visitors. Since videos are a more popular way of sharing information, they will add more spice to your website and many will be enticed to see what you have to offer.

Videos make your visitors stay longer on your site, thus reducing your bounce rate. This means majority of the people who visit your site actually browse through your content and pages. The more time a visitor stays on one page, the better value your site gets.

How to Make Videos Work to Your Website’s Advantage 

Increasing your website’s rank is the main purpose of search engine optimization (SEO). But with videos attracting a significant number of visitors to stay longer in your site, SEO won’t be a problem anymore. It is, however, important to make sure that the videos you create and post have a lasting ands engaging effect on your visitors. It is important to keep your visitors interested in every video that you place on your website.

Here are some things you should keep in mind if you want your videos to boost your site’s traffic:

  • Everytime you post a video, be sure that it is accompanied by a keyword rich label.
  • Let your audience know what the video is about. Use relevant keywords in describing your videos.
  • In some cases, especially when the video is for explaining certain product or service uses, it is imperative for you to transcribe what is being said. As always, be mindful of your keyword use.
  • Find a proper way of linking your video posts to your website’s other pages. Avoid using generic phrases like “click this link” or “click here”. Be more creative in order to entice visitors. Use something more descriptive like “Whiten your skin in 3 easy steps!” or “Enrich your life now!”.
  • Use relevant keywords when you name your video.
  • Do not forget to submit all the videos you post to your site map. This is important if you want search engines like Google to easily find your pages.
  • For the purpose of reaching a wider audience, do not hesitate to share your site’s videos to video sharing and social networking websites such as YouTube, Facebook and Twitter.

 

Videos work because they can show visitors what your site is really all about. They don’t just tell; they show. Visitors can get an inside look at what they can get out of their visit. With more people going to and staying on your site, your online presence improves and your ranking increases. And that is what good SEO is all about!

Screenshot courtesy of Mashable.

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