The success of an e-commerce website depends greatly on how it satisfies online shoppers. As such and as always, customers’ needs should be the number one priority. Nowadays, the majority of online shoppers prefer websites that they can easily access and use through their mobile phones.
According to Shopify, more than 50% of all e-commerce traffic now comes from mobile devices (smart phones and tablets). What this means is that people – especially consumers – are relying more and more on mobile devices for their information and shopping needs.
The bottom line is that a website is going to make more sales if the site makes it easy for customers to find products, and checkout on a mobile device. If it’s not optimized for mobile, customers will undoubtedly get frustrated more times than not, and bail out without making a purchase. A website with a responsive design is one that offers shoppers optimal viewing experience. All the major elements of the site – content, business logic and features – are basically the same. The only difference is that the buttons, text size, and structure of grids, among others, are made adaptable to mobile devices. Websites like these can be accessed by any device, across different platforms. This will eliminate the need to create different websites for a variety of mobile devices.
More reasons why e-commerce websites should go responsive
Aside from the above mentioned facts, there are other reasons why turning responsive and designing an e-commerce website for the most optimal use are the way to go.
- Almost all consumers have smartphones. And they all spend a lot of time on their devices, no matter where they are. They bring their smartphones with them wherever they go, anytime of the day. With a responsive e-commerce website, people can shop anytime, anywhere; whenever the urge to buy something hits them. For example, a working mom is on her way home from a tiring day in the office. As she nears the house, she remembers that she needed to buy some milk for tomorrow’s breakfast. Instead of going to the grocery store, she gets on her smartphone and looks for an e-commerce site selling and delivering milk. As soon as she finds one, she places her order and pays online. She goes straight home to rest and relax – and be with her family.
- A Google survey completed in 2012 proves that a mobile-friendly e-commerce website encourages more people to buy. And that was 2012 – it’s 2014! Aside from converting visitors to buyers, a responsive website will also persuade consumers to keep returning to the site. Obviously, this will ultimately translate to more sales and increased productivity.
- In relation to what was mentioned earlier, e-commerce websites will want to jump on the bandwagon and take advantage of the popularity of mobile devices over desktops. More and more people are using their smartphones and tablets for performing daily tasks. So, e-commerce websites should go with the flow and improve its consumer and commercial potential.
The most mobile-responsive e-commerce platform
For companies and online sellers looking for the best mobile-responsive e-commerce platform, the best option is to choose Shopify.
Founded in 2006, Shopify is a user-friendly platform for online shops. Retailers can easily run their own online store without worrying about things like technical skills and over-the-roof expenses. It is an all-in-one platform that retailers can use for practically anything they need in managing their business. It is perfect for building responsive e-commerce websites because it allows design customization and offers a fully-responsive checkout.
Shopify’s first store was its own, but now it has over 120,000 active online stores.
So, for an e-commerce website to fulfill its goal, the next best step to take is to go responsive to avoid leaving potential sales on the table.